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When people hear the word “cannabinoid,” they usually think of compounds found in the hemp plant, such as CBD or THC. Yet cannabinoids are not exclusively associated with plants. The human body produces its own cannabinoid-like signalling molecules, which participate in an extensive biological communication network known as the endocannabinoid system (ECS). Understanding this system provides a fascinating perspective on how our bodies regulate everyday physiological processes.
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When people hear the word hemp, their thoughts often turn immediately to CBD, cannabinoids and the endocannabinoid system. Yet hemp is a remarkably versatile plant, and some of its most interesting nutritional characteristics have nothing to do with cannabinoids. Hemp seeds are an excellent example. These small, nutrient-dense seeds offer protein, essential fatty acids, minerals and other valuable dietary components. Understanding their composition also reveals an important distinction: not everything produced from hemp contains CBD, and different parts of the same plant can serve entirely different purposes.
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Walk into a store, browse a website or compare two hemp products online and you will often see one number taking centre stage: 1,000 mg CBD. It looks wonderfully simple. Product A contains 1,000 mg. Product B contains 1,000 mg. Surely the products are essentially equivalent, and the sensible comparison is therefore price? Not quite. 
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Hemp is often presented as an almost ideal crop for the future: fast-growing, versatile, relatively low in chemical inputs and capable of supplying raw materials for everything from food and textiles to construction materials and wellness products. But what happens when we stop looking at hemp through the eyes of marketers and policymakers and ask the farmers who actually have to grow it?
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