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When people hear the word “cannabinoid,” they usually think of compounds found in the hemp plant, such as CBD or THC. Yet cannabinoids are not exclusively associated with plants. The human body produces its own cannabinoid-like signalling molecules, which participate in an extensive biological communication network known as the endocannabinoid system (ECS). Understanding this system provides a fascinating perspective on how our bodies regulate everyday physiological processes.
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When someone takes CBD oil, a capsule or another orally consumed CBD product, it is easy to assume that the amount swallowed is the amount the body receives. However, human physiology tells a considerably more complicated story. Between swallowing CBD and its arrival in the bloodstream, several biological processes determine how much of the original compound becomes available to circulate through the body. Understanding this journey helps explain why CBD absorption varies between individuals, why food can influence its availability and why researchers continue investigating different cannabinoid delivery technologies.
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Walk into a store, browse a website or compare two hemp products online and you will often see one number taking centre stage: 1,000 mg CBD. It looks wonderfully simple. Product A contains 1,000 mg. Product B contains 1,000 mg. Surely the products are essentially equivalent, and the sensible comparison is therefore price? Not quite. 
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Hemp is often presented as an almost ideal crop for the future: fast-growing, versatile, relatively low in chemical inputs and capable of supplying raw materials for everything from food and textiles to construction materials and wellness products. But what happens when we stop looking at hemp through the eyes of marketers and policymakers and ask the farmers who actually have to grow it?
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